A few months ago I noticed this poem "floating" around Facebook - I believed in the message so much that I took the time to post it to our Facebook account (McKinnon Insurance) - Within moments there were hundreds of likes, comments, and shares of this simple, but meaningful poem - I took it upon my self to reach out to Ryon Harms, Director of Social Media for Farmers Insurance - I asked him to look at the activity that this post was getting - after a few attempts Ryon pulled it up - After seeing the viral affect this had he asked if he could post this on the Farmers Insurance corporate Facebook page - "sure I said" - within seconds there were thousands of likes, comments, & shares and a trend that had started on our page carried over - There was also a common comment on both of our pages, one that was overwhelmingly asking for these signs to be posted across American on all Little League Baseball Fields -After some discussion Ryon presented me with the idea of having 500 of these signs made and distributed to local communities all over the US - I thought this was an AWESOME idea - to think something that started on Facebook, could really start to make a difference in the life's of kids -
So Ryon and I talked and he did his homework on the back end and he along with Farmers Insurance were ready to move forward with this plan - So when Ryon and I talked next I said "we are trying to get these signs, into the local communities, through our local agents, why not keep this a local project and let a small town Farmers Client make these for us" - Ryon was on board, asked who I had in mind and if I could connect them - Sure - Jim Dawson with Synergy Signs and Graphics LLC, in Strasburg Ohio - he's our man - Loyal Farmers client, as skilled as they come, and loves being part of the local community and giving back - Ryon again went to work with Jim and Farmers Home Office and the deal was struck - 500 signs to be made -
Our next move was to make people aware of the signs being made and to see who wanted them - Farmers posted an application on their corporate page for "fans" to request a sign - More or less instantly the signs were "sold out" and we actually had received nearly 1,500 requests - Next thing you know our 500 sign project turned into 1,500 -

The other good news about this project is that I am friends with Denny Trimmer from Solid Rock Photos here in Dover Ohio - Denny was willing to help us photograph the process - From the signs being made, to the first one being hung in Strasburg, Ohio Denny helped us to capture it all - at one point he even helped us produce a video where we were talking about the project and where the signs could be found -



All in all this has been an awesome experience thus far - a simple Facebook post that went viral is giving us a voice to make a difference - Thanks to John Delcoma & Strasburg for allowing us to hang the first sign on Strasburg Franklin Park's field #3 - hopefully this changes the opinion of parents, and little league ball players all over the country -
As I said in my original posts - "A pat on the back can go a long way." Thank you to everyone for your support - here is a look at the original poem -
By Chaplain Bob Fox
| He stands at the plate with his heart pounding fast. The bases are loaded, the die has been cast. Mom and Dad cannot help him, he stands all alone. A hit at this moment would send his team home. The ball meets the plate, he swings and he misses. There's a groan from the crowd, with some boos and some hisses. A thoughtless voice cries, "Strike out the bum." Tears fill his eyes, the game's no longer fun. So open up your heart and give him a break, for it's moments like this, a man you can make. Please keep this in mind when you hear someone forget, He is just a little boy, and not a man yet. |